An Overview Of The Godiva Chocolatier Company

An Overview Of The Godiva Chocolatier Company Before heading towards the first question, it is essential to know about Operations Management. The simplest definition of Operations Management is ‘the production of goods and service.’ It is the focus and objective of the organizations. http://managementhelp.org/ops_mgnt/ops_mgnt.htm http://openlearn.open.ac.uk/mod/resource/view.php?id=161691 (cited in ‘Design of Flexible Production System: Methodologies and Tools’): ‘Component or basic flexibilities that included machine, material-handling and production flexibilities System flexibilities in which Process, Routing, Product, Volume and Expansion flexibilities were considered Aggregate flexibilities, e.g. Program, Product and Production, Market Flexibilities’ In term of flexibility, Godiva Chocolatier has ensured that in every stage of production. Godiva’s operations strategy is a set of above mentioned five performance objective which can be highlighted in both the methods adopted by t he organization and these are: enrobing and moulding. According to the case study, Godiva is a small producer which gives a variety of products with more than 100 types of chocolates. The machinery and the technology used in the organization indicate that there is not enough volume as compared with the range of variety. So, the organization decided to invest more on technology and new machinery to get high quality and high variety with its low volume. Such as, the enrobing department is operating the machine to get the individual product designs by linking together the various pieces of equipments like extruders, guillotines, depositors, enrobers, decorators and so on in different sequences and combinations. However, moveable conveyors are used to link different machines to justify the volume. The staff and the machines are decoupled and worked at different speed and times. The speed is enhanced in short span of time by using small liquid chocolate tanks at the enrobing machines for different types of chocolates and for this purpose only 20 minutes changeover is taken to disconnect the tank, clean the machine and connecting to the other. Though it takes less time with good speed in production but planning is complex as well because Godiva surely wants to save its economic side as well, as it is considered to be uneconomic to produce less than 300 kg of a particular colour of chocolate. So, it is planned that the different types of chocolates with the same coating should go through the process. Likewise the strategy is adopted in the moulding department as well. Simple operator-assisted device, computer-controlled depositing machines (take less than one minute for the changeover), automatic individual wrapping machine and the packing robot are used for the best quality, speed and save the time. In short, its operations strategy is trying to achieve its objectives along with the five performance objectives as well.